Samsung – Worlds Coolest Brand
A popular BusinessWeek article “The Samsung Way’ http://tiny.cc/stix9 was analyzed and presented by our strategy class at Tasmac on 13 Aug 2010. The awesome power and speed of the Samsung brand was...
View ArticleChupa Chups Has Moved From Spain to Italy
On 21 Aug our strategy class presented their analysis on the Chupa Chups case study – Pravesh, Christina, James, Nishkam, Sonali. The name Chupa Chups comes from the Spanish word for suck – chupar. The...
View ArticleSTMicroelectronics’s Strategic Making Pyramid
Reflections on STMicroelectronics (ST) case study that we discussed in a previous semester are penned in this post. The focus here is on the microelectronic industry and STs Strategy making pyramid....
View ArticleEricsson’s mobile telephony systems case study – A Revisit
This case authored by Patric Regner though seemingly technical has some excellent strategic lessons. And this was proved convincingly by the presenting group in our class at Tasmac today. This happens...
View ArticleJollibee – Pride of the Philippines
Jollibee revolutionized fast food in the Philippines under the visionary leadership of Tony Tan Caktiong (Tony). For detailed information on history and growth of Jollibee read at...
View ArticleIKEA a Global Leader
The name IKEA famed for its flat pack stylish furniture is well known even in countries where it is not present. We had a case study presentation at Tasmac on Wed – Nov 2010. The analysis done by the...
View ArticleAntrix Corporation forges ahead in the अंतरिक्ष (Space)
We discussed an interesting case study on Antrix Corporation at Tasmac. The team comprising did a splendid presentation on this government owned company. The team highlighted the dedicated efforts and...
View ArticleHyundai The Pride of Korea
The people from Korea are proud of their nationality and of their identity. Koreans are warm, friendly and very hardworking and disciplined in nature. Family, interpersonal relationships and respect...
View ArticleSTMicroelectronics – demonstrating the power of global alliances
On March 2011our Tasmac Sem II team comprising Eklavyya, Bharti and Elwin presented their analysis on the STMicroelectronics. Some of the points discussed in the summing-up session are highlighted in...
View ArticleGiant Bicycles an aspirational brand
Whenever I see an adult on a bicycle, I have hope for the human race ~ H.G. Wells As kids our biggest thrill was too learn to ride a bicycle. And as we grew up we graduated to scooters and later to...
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